View Full Version : Bowtech on CSI......Good or Bad Advertising

01-29-2008, 07:18 PM
Did you guys catch the episode of CSI with the Bowtech bow used as a murder weapon?? You think it's good publicity or bad?? Here's the press release

BowTech Subject of Murder Investigation
January 27th, 2006 David King - King's Outdoor World

I just received this press release and thought I would pass it along. Interesting twist on getting some exposure.

BowTech Subject of Murder Investigation

Eugene, OR (January 26, 2006) CBS hit television series CSI: New York will feature BowTech compound bows in an upcoming episode. Episode #214, titled “Stuck on You”, is scheduled to air Wednesday, February 1st at 10:00 PM, PST.

Due to the efforts of Michael Blanton of Hunter’s Friend, a BowTech dealer in Kentucky, CSI: New York selected a fully outfitted 2006 Allegiance and a 2006 Target Blue-Chrome Tribute to use as props in the episode. The producers were looking for an archery expert when they discovered Blanton through the Internet.

“I’m not sure what will come of this”, Blanton commented, “but I’m quite excited about the possibilities. You couldn’t buy advertising like this if you tried and there may be a lot of folks asking “Where can I get a bow like that?” the day after the show airs”. Over nineteen million viewers tune in to watch CSI: New York weekly.

The plot evolves around a murder investigation in which an assailant shoots two individuals from a rooftop with a high-powered compound bow (BowTech Allegiance). CSI gets a lead on the shooter’s identity, and they search the suspect’s house only to discover a secret hiding place for the bow. Later at the lab, the BowTech Tribute is used for forensic testing and is shot by CSI: New York stars Gary Sinise (Detective Mack Taylor) and Anna Belknap (Investigator Lindsey Monroe).

“What a great opportunity for additional brand exposure to millions of potential new archers”, stated Gene Shands, BowTech Vice President of Marketing. “The CSI folks required a high performance archery product that represented the industry’s latest and greatest technology, and they got it.”

BowTech manufactures and distributes the world’s finest compound bows and archery equipment. Founded in 1999, BowTech’s corporate offices and manufacturing facilities are located on the outskirts of Eugene, Oregon. Today, BowTech divisions include WaterDog Surface Technologies formed in December 2003 and Diamond Archery acquired in September 2004.

01-29-2008, 08:51 PM
I say Bad exposure . If the bow is used as a murder weapon . We dont need that kind of stuff shown on the tube . I dont want to have a back ground check to buy archery equipment .

Mighty Mike
01-30-2008, 01:34 PM
good point treerat. i am not sure this is a good idea. backround checks to buy a bow. not good. then what if some idiot goes out and shoots someone with a bow after watching this. bad. real bad.


Grizzly Gary
01-31-2008, 10:22 AM
I have always been of the feeling that any FREE advertising is GOOD advertising.

So sad that we have to worry about the nuts in this world making something good into something bad.

If it were my product I know I would be saying YEAH!!! :lol:

01-31-2008, 11:19 AM
I just want to see the show!!!!!!!!!!!! Tell your wife thanks for not keeping it TST.

02-01-2008, 08:19 AM
The last CSI episode I watched was the Miami one, and had a ".223 hunting rifle" used as a murder weapon. It was funny because the CSI chick could tell all that from the mashed up chunk of "homemade cast lead hunting bullet" she dug out of the wall.

A .223 hunting rifle with cast lead bullets, give me a break.